Marketing & Consulting

We are B&T, we create identity, we build brands


LEADING FRANCHISE and CONSULTING firm via German management

Powered:  100 clients, 45 brands, in 18 countries till today

Our skills, competences, long years of experience in managing, developing, merchandizing, promoting and controlling business channels for major brands coupled with our highly developed network and know-how in retail and retail real estate supervision translate into comprehensive, transparent, all-inclusive solutions for mounting your brand and entering new markets.
We are headquartered in the most vibrant destination of the Middle East, d3 Dubai Design District. Our aim is to be the Leading Marketing and Consulting firm with strong understanding of market demand and consumer preferences, brand building and marketing are at the pulse of every activity.
We establish retail services and contacts with retail investors and local store operators, and also offer services to monitor and improve those relationships in an ongoing manner.


Our Prime Services:

- We Know the markets, trends, consumers and competition.
- We understand each brand, value and positioning in the market place.
- We serve the partner brands’ with pride and its consumers with loyalty.

Product Line Handover
Brand Launching
Feasibility Studies
Media Advertizing & Management
Strategic Corporate Development
Partners and Customers Management
Corporate Design
Market Analysis
  • Product Line Handover

    Service 1

    We take care of your product starting from resourcing, comparing, evaluating, studying, and purchasing till supplying to end consumer. We handover you the whole product line no matter if you are a supplier or distribute our solution is tailor-made.

  • Brand Launching

    Service 2

    We don't mass market to your target market, we focus on relevance over differentiation, we worry about growing revenue not market share and we help your people to be your Brand.
    We believe that your Brand is paramount in the product arena; it creates awareness, drives perception, and improves desirability. Your Brand with top-of-mind awareness has higher perceived value, which allows charging higher price points.

  • Feasibility Studies

    Service 3

    Our Feasibility study aim to objectively and rationally it cover the strengths and weaknesses of an existing brand, It proposed venture, opportunities and threats present in the environment, the resources required to carry through, and ultimately the prospects for success. Our two criteria to judge feasibility are cost required and value to be attained. B&T well-designed feasibility study provide a historical background of the brand, a description of the product, accounting statements, details of the operations and management, marketing research and policies, financial data, legal requirements and tax obligations.
    Our feasibility study evaluates the project's potential for success; therefore, perceived objectivity is an important factor in the credibility of the study for potential investors. It must therefore be conducted with an objective, unbiased approach to provide information upon which decisions can be based.

  • Media Advertizing & Management

    Service 4

    Advertising management is a career path in the advertising industry, we develop the branding of your product. This include supervising employees, acting as a liaison between multiple agencies working on the brand as well as creating and implementing promotional campaigns according to the regional requirements.
    We understand the function of marketing starting from market research continuing through advertising, leading to actual sales or achievement of objective, potentially including evaluation of the entire cost-benefits to the company involved.
    Our ad management incorporates various specialized sub-functions like media strategy, message strategy, media planning, media buying etc.

  • Strategic Corporate Development

    Service 5

    Our strategy corporate development refers to the planning and execution of a wide range of strategies to meet specific organizational objectives. The kinds of activities falling under our strategy corporate development include initiatives such as recruitment of a new management team, plans for phasing in or out of certain markets or products, considering a partner for a strategic alliance, establishing relationships with strategic business partners, identifying and acquiring companies, securing financing, divesting of assets or divisions, increasing intellectual property assets and so on.

  • Partners and Customers Management

    Service 6

    B&T partner relationship management (PRM) is a system of methodologies, strategies, software, and web-based capabilities that help our vendor to manage his partner relationships through the introduction of reliable systems, processes and procedures for interacting with them. Web-based PRM systems typically include a Content Management System, a partner and customer contact database, and the notion of a partner portal which allows partners to login and interact with a vendor's sales opportunity database and obtain product, pricing, and training information. Vendors who implement a PRM solution reduce the financial overhead and hassles associated with maintaining a direct sales organization.
    A PRM system is focused on getting a partner/staff to sell on your behalf.

  • Corporate Design

    Service 7

    We check the corporate design (CD) of the brand logo and name of the supplier company for the local market. Our CD check communicates the mission, objectives, needs, and product information -- with users, clients; with suppliers, distributors, service providers; with the surrounding community and the media. We implement the CD into the Web site, document procedures, control security, operate machinery, plan projects, conduct virtual meetings, check inventory, fill an order, or ship a product, mobile devices and at dedicated terminals, and sound, video, animation and user feedback mechanisms. The brand CD must be created that can be adapted to all of these applications and compatible with the local market requirements.

  • Market Analysis

    Service 8

    B&T have the knowledge of studying the attractiveness and the dynamics of the local/relevant market within the special brand category (now and in the future). Through all of these analyses the strengths, weaknesses, opportunities and threats (SWOT) of the brand can be identified to define the business strategies of the brand.
    We document our investigation to be in the position of planning activities, particularly around decisions of inventory, purchase, work force expansion/contraction, facility expansion, promotional activities, and many other aspects of the brand. We consider the Market size, Market trends, Market growth rate, Market opportunity, Market profitability, Industry cost structure, Distribution channels, Key success factors, Applications and References as well as competitors positioning.
    We consider the relevant market is an integral part of the whole market, on which the Brand focuses its activities.
    A market classification or segmentation has to be done by B&T, to identify and classify the relevant market.

Management Team

We are a full service Marketing & Consulting company from the heart of Europe. We create perfect brands, vibrant identities, outstanding researched and creative concepts.

Mohammed Balbaki

Director / Partner

Alaa Wazzan

Director / Partner

Lusine Sahakyan

General Manager

Mariana Papikyan

Brands manager USA

Soraya Hernán-Gómez

Brands manager Spain

Yasser Bhatti

Supervisor B&T Sports


Varity of BRANDS REFERENCES over the last 10 Years


Contact Us


Even though we work externally, we would be pleased contributing to your success with customized solutions for the MENA Region!

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